The Audience Assessment of View Point Program of Rhythm 93.7fm By Port Harcourt Residents

Uranta Matthew Idawarifagha Albert; Prof. Godwin B. Okon; Prof. Richard N. Amadi

doi:10.56201/rjmcit.vol.12.no8.2026.pg149.162

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The Audience Assessment of View Point Program of Rhythm 93.7fm By Port Harcourt Residents

Uranta Matthew Idawarifagha Albert, Prof. Godwin B. Okon, Prof. Richard N. Amadi

Abstract

Investigate audience assessment of View Point programme of Rhythm 93.7 FM by Port Harcourt residents. The study was hinged on Uses and Gratifications as well as Media Dependency theory. The objectives of the study were to: The study investigates level Port Harcourt audience awareness of View Point Programme 93.7 FM; ascertain the benefits derive from View Point programme of 93.7 FM on Port Harcourt residents; find out the level of effectiveness of View Point programme of 93.7 FM on Port Harcourt residents. It adopted survey research design with a total of 7, 376, 800 using Taro Yamane sample size formula to arrive at 400 as the sample size. The study employed multi- stage sampling technique and used questionnaire as the instrument for data collection. The results of study revealed that the level of effectiveness of View Point programme of 93.7 FM on Port Harcourt residents; information, entertainment and knowledge about the personality of the guest are among the major benefits audience derived from View Point programme of 93.7 FM Port Harcourt and the attitude of Port Harcourt audience to View Point Programme of 93.7 FM exciting and positive to the programme. The study recommended that Port Harcourt residents should continue to have high level of awareness to radio programmes since exposure to radio programmes help in opinion formation and Rhythm 93.7 FM should continue to design and invite people that matter to their studio to discuss silent issues of public interest since such issues discussed in their View Point programme is effective.

Keywords

AssessmentAwarenessBenefits: RadioRadio Programmes E-ISSN 2545-529x

References

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The Audience Assessment of View Point Program of Rhythm 93.7fm By Port Harcourt Residents

Abstract

Keywords

References

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