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Strategic Alliances and Growth of Small and Medium-Sized Enterprises (SMES) in Ibadan Metropolis

Akinlabi, Timilehin Nafisat, Akinruwa, Temitope Emmanuel PhD

Abstract

This study investigated strategic alliances as a means of enhancing growth of small and medium- sized enterprises in Ibadan metropolis, Oyo State. Specifically, this study: examine the effect of technology alliance on SME growth and also the effect of marketing alliance on SMEs growth. Quantitative method was used, and primary data were gathered from the employees of the selected SMEs in Ibadan metropolis, Oyo State. With the intention to gather quantitative data from the 243 participants, only 224 questionnaires were retrieved fully filled. The simple regression was used to analyse data. The findings revealed that: technology alliance has a strong significant impact on SME growth with (R-Squared = 0.933, F = 3115.360, p < 0.05); marketing alliance has a strong significant impact on SME growth with (R-Squared = 0.934, F = 3159.821, p < 0.05). It was concluded from the results that strategic alliance has a positive significant impact on SME growth in Ibadan metropolis. Based on the findings, this study recommends that top management teams in the SMEs should map technological alliance, logistical alliance, structural alliance and marketing alliance and align such alliances to specific aspects of their value chain to enable their firms to acquire scarce critical resources to improve the effectiveness and efficiency of their primary/support activities thus improving SMEs growth and performance. Key words: Strategic alliance, marketing alliance, technological alliance, SME growth

Keywords

Strategic alliancemarketing alliancetechnological allianceSME growth

References

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