References
Adesina, O., & Adefemi, O. (2023). Deceptive advertising practices and consumer trust in Nigeria: The challenges of digital marketing ethics. Journal of African Media Studies, 15(2), 44–59. Agarwala, S., Mishra, P., & Singh, R. (2018). Impact of attitudes and values on consumer buying behaviour. Journal of Consumer Behaviour Research, 12(3), 45–58. Agarwala, S., Mishra, P., & Singh, R. (2018). Impact of attitudes and values on consumer buying behaviour. Journal of Consumer behaviour Research, 12(3), 45–58. Ahmed, M., Spagna, S., Huici, F., & Niccolini, S. (2015). A peek into the future: Predicting the evolution of popularity in user generated content. Proceedings of the 2015 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, 535–540. https://doi.org/10.1145/2808797.2809380CORE+1users.cecs.anu. edu.au+1 Akinwale, A. (2021). The use of clickbait in news reporting: A study of online newspapers in Nigeria. University of Ibadan Press. Albarracín, D. (n.d.). Attitude and behaviour change. Retrieved from: https://scholar.google.com Almakaty, S. (2025). Uses and gratifications in the digital age: A comprehensive review. Journal of Digital Media Studies, 12(1), 45–66. American Marketing Association. (2013). Advertising. Retrieved from https://www.ama.org/the-definition-of-marketing/ Bazaco, J., Redondo, M., & Sánchez-García, P. (2019). Clickbait in Spanish news media: The use of sensationalist headlines in digital journalism. Communication & Society, 32(3), 29–42. https://doi.org/10.15581/003.32.3.29-42 Belanger, F., Hiller, J., & Smith, W. (2002). Trustworthiness in electronic commerce: The role of privacy, security, and site attributes. Journal of Strategic Information Systems, 11(3–4), 245–270. Belova, N., Chang-Rundgren, S.-N., & Eilks, I. (2015). The cultural dimension of advertising to children: A review. Journal of Education and Human Development, 4(2), 100-110. Bergadaa, M., & Faure, C. (1995). Consumer enduring involvement and social influence: A cross-cultural study. Journal of International Consumer Marketing, 7(4), 65–82. Bhatiasevi, V. (2023). Uses and gratifications theory and social media adoption among adults in Thailand. Journal of Media and Communication Studies, 15(3), 67–79. Bhattacharya, C. B., & Sen, S. (2023). Corporate social responsibility and brand trust: A dynamic perspective. Journal of Marketing Research, 60(2), 180–196. Bhattacharya, C. B., & Sen, S. (2023). Doing better at doing good: When, why, and how consumers respond to corporate social initiatives. California Management Review, 46(1), 9–24. Biyani, P., Tsioutsiouliklis, K., & Blackmer, J. (2016). '8 amazing secrets for getting more clicks': Detecting clickbaits in news streams using article informality. Proceedings of the Thirtieth AAAI Conference on Artificial Intelligence, 94–100. Retrieved from: https://ojs.aaai.org/index.php/AAAI/article/view/9966ResearchGate+3AAAI+3AAAI Conference Proceedings+3 Blom, J. N., & Hansen, K. R. (2015). Click bait: Forward-reference as lure in online news headlines. Journal of Pragmatics, 76, 87–100. Blom, J. N., & Hansen, K. R. (2015). Click bait: Forward-reference as lure in online news headlines. Journal of Pragmatics, 76, 87–100. Retrieved from: https://doi.org/10.1016/j.pragma.2014.11.010ResearchGate+2Syddansk Universitet+2ScienceDirect+2 Blom, J. N., & Hansen, K. R. (2019). Clickbait: Forward-reference as lure in online news headlines. Journal of Pragmatics, 116(1), 1–13. Bode, L., & Vraga, E. K. (2018). See something, say something: Correction of global health misinformation on social media. Health Communication, 33(9), 1131–1140. Retrieved from: https://doi.org/10.1080/10410236.2017.1331312 Bolanos, R., & Elsner, B. (2015). Health in advertising: Images of fruits and vegetables in advertising and their influence on consumption. Appetite, 95, 585-590. Britannica. (n.d.). Advertising. Retrieved from: https://www.britannica.com/topic/advertising Bronakowski, J., Al-khassaweneh, M., & Al Bataineh, A. (2023). Clickbait detection using machine learning: A study of linguistic features and algorithm performance. Journal of Information Technology Research, 16(1), 1–14. Retrieved from: https://doi.org/10.4018/JITR.2023010101 Bronakowski, P., Karpinska, M., & Karpinski, M. (2023). Detecting clickbait in online news headlines using machine learning techniques. Journal of Media Studies, 12(2), 45–60. Buntain, C., & Golbeck, J. (2017). Automatically identifying fake news in popular Twitter threads. Proceedings of the 2017 IEEE International Conference on Smart Cloud, 208–215. Retrieved from: https://doi.org/10.1109/SmartCloud.2017.40 Uge, C. P., Brisibe, O., & Worlu, O. L. (2026). Exploring the role of media and healthinstitutions in shaping lassa fever prevention behaviours in Owan West, Edo State. Audrezara Journal ofCommunication and Social Research, 2 (1), 70-79. https://doi.org/10.5281/zenodo.19921
