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Assessment of Corporate Image and Reputation Management of University of Port Harcourt

Joseph, Mmesoma Joy, Sado, Austen Amechi

Abstract

This study assessed the corporate image and reputation management of University of Port Harcourt. The objectives of the study were to among other things: find out whether students' subscription promote the corporate reputation of University of Port Harcourt; examine how infrastructural facility contribute to promote the corporate reputation of the University of Port Harcourt and assess how students perceive the institutional reputation of the University of Port Harcourt. Theory of organizational image management, stakeholder theory and perception theory formed the theoretical framework for the study. The study adopted the descriptive survey design with a population of 40,902 drawn from the population of undergraduate students of University of Port Harcourt. Data were collected from a sample of 370 with cluster and purposive sampling techniques. Among others, findings reveal that the high subscription of students was a testament of the positive image of the University of Port Harcourt; legacy projects on campus promote the corporate image of the university; the extent of trust of students on the management was high and there was overwhelming expression of satisfaction with the growing reputation of the university. The study recommended among others that the University of Port Harcourt should sustain its excellent relationship with the students for enhanced corporate image and reputation of the university.

Keywords

Assessment Corporate image Reputation management

References

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