References
Adler, R. B., Proctor, R. F., & Towne, N. (2005). Looking out looking in (11th ed.). Wadsworth. Adogu, P., Uwakwe, K., Egenti, N. B., Okwuoha, A. P., & Nkwocha, I. B. (2015). Assessment of waste management practices among residents of Owerri Municipal, Imo State, Nigeria. Journal of Environmental Protection, 6(5), 446-456. Awosusi, A. O., & Akindutire, I. O. (2016). Environmental education and public awareness on solid waste management in Nigeria. Journal of Environmental Education Research, 12(3), 45-58. Baran, S. J., & Davis, D. K. (2007). Mass communication theory: Foundations, ferment and future. Thomson Wadsworth. Cunningham, W. P., & Cunningham, M. A. (2008). Environmental science: A global concern. McGraw-Hill. David, B. G. (2015). Assessment of solid waste disposal pattern of sellers in Mile One Market, Port Harcourt City Rivers State [Unpublished master's thesis]. University of Nigeria, Nsukka. Davidson, G. (2011). Waste management practices: Literature review. Dalhousie University Office of Sustainability, 4, 61-70. Elenwo, E. I. (2015). Solid waste management practices in Port Harcourt: Problems and prospects. Journal of Geographic Thought & Environmental Studies, 13(1), 60-81. Ekine, A., Hart, A., & Nwaubani, E. (2018). Environmental refuse disposal management policies on municipal solid waste in Port Harcourt. International Journal of Environment and Waste Management, 22(3-4), 234-251. Kibe, C. W. (2014). Effects of communication strategies on organizational performance: A case study of Kenya Ports Authority. European Journal of Business and Management, 6(11), 71-92. Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30(3), 607-610. MacBride, S. (1980). Many voices one world. UNESCO. Majumder, S. C., & Karim, M. R. (2012). Urban solid waste management: Study on Comilla City Corporation. Journal of Economics and Sustainable Development, 3(6), 90-117. Makwara, E. C., & Magudu, S. (2013). The impact of waste disposal on environmental degradation in Gweru City, Zimbabwe. Journal of Emerging Trends in Educational Research and Policy Studies, 4(1), 39-49. McGuire, W. J. (1989). Theoretical foundations of campaigns. In R. E. Rice & C. K. Atkin (Eds.), Public communication campaigns (2nd ed., pp. 43-65). Sage. McQuail, D. (1987). Mass communication theory: An . Sage. McQuail, D. (2010). McQuail's mass communication theory (6th ed.). Sage. Nsereka, B. G., & Amannah, P. I. (2014). An evaluative study of the freedom of information act and media practice in Nigeria. Review of Communication and Media Studies, 2(1), 110- Nwachukwu, F. G., & Agbo, B. O. (2014). Winning minds: A guide to persuasion in marketing communication. University of Port Harcourt Press. Obuah, P. F., & Okon, G. B. (2017). Environmental communication strategies of the Rivers State Waste Management Agency (RIWAMA): Implications for sustainable waste management in Nigeria. International Journal of Development and Sustainability, 6(11), 1541-1558. Ochonogo, I. C., & Innocent, K. H. (2015). Communication for development in Nigeria. Pearl Publishers. Okoro, N., & Ogboeli, C. C. (2025). Evaluation of waste management practices of Rivers State Waste Management Agency (RIWAMA). Environmental Management Review, 18(1), 34- Omoshue, O. J. (2009). Communication strategies in mobilizing urban citizens for waste management in Calabar and Asaba [Unpublished doctoral seminar paper]. University of Port Harcourt. Patrick, A. I., & Okoro, F. (2014). Adopting broadcast media sensitization campaigns for solid waste management. Journal of Marketing and Consumer Research, 1, 78-89. Rivers State Waste Management Agency. (2019). Annual report. RIWAMA. Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press. Rogers, E. M., & Shoemaker, F. F. (1971). Communication of innovations. Free Press. Vanguard. (2017, August 12). Nigeria generates 24 million tonnes of waste annually. Vanguard Newspaper. © 2025 Rivers State University. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.