Abstract
The study sought to access the influence of radio listenership among today youth, with a focus on Edwin Clark University. The objectives were to find out the extent to which Edwin Clark students are expose to radio programme, ascertain the level of satisfaction students of Edwin Clark University derive from programmes on radio, determine the programmes that students of Edwin Clark University prefer on radio and to find out the factors that influence the attitude of students of Edwin Clark University towards listening to radio. The study anchored on both the uses and gratifications theory and individual differences theory. This necessitated the use of survey, with a population of 1080 respondents and a sample size of 278.Findings from the study reveal that both male and female students were well represented, findings also reveal that the critical age brackets needed for a study of this nature were equally represented. Again, findings show that some of the students found some of the programmes on radio to be boring, though others found them to be entertaining, informative as well as educative. Findings further showed that their preferred programmes were musical programmes, followed by drama before discussion and interview programmes which are the dominant formats in radio stations. Based on the findings of the study, the researcher recommended that majority of the students in Edwin Clark University should expose themselves to the programmes on radio, knowing too well that it is avenue through which information is gotten and culture learnt.
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