IIARD International Institute of Academic Research and Development

IIARD INTERNATIONAL JOURNAL OF ECONOMICS AND BUSINESS MANAGEMENT (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 11 NO. 6 2025
DOI: 10.56201/ijebm.vol.11.no6.2025.pg102.115

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Electronic Commerce and Business Success of E-Tailing Firms in Port Harcourt

Blessing Awajiima Renner PhD

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Abstract

This study empirically investigated the relationship between Electronic Commerce and Business Success of E-tailing firms in Port Harcourt. The study specifically examined the impact of online payment security and website usability on repeat patronage. The research is quantitative within a correlational survey design; the population of the study comprised of three (3) electronic commerce firms (Jumia, Konga and Slot System Ltd) in Port Harcourt, Rivers state Nigeria. 45 respondents were used on the basis of 15 respondents per firm with a simple random technique to ensure unbiased representation. The reliability of the instrument was determined using the Cronbach's alpha test with the aid of Statistical Package for Social Sciences (SPSS) version 23 and it stood at 0.88 higher than the benchmark of 0.7. The data collected for this study were analyzed through descriptive and inferential statistics. The study specifically examined the impact of online payment security and website usability on repeat patronage. Using inferential statistics, the Pearson Product Moment Correlation Technique was employed to test the hypotheses. The results indicate strong positive relationships between online payment security, website usability, and business success, reinforcing previous studies on e-commerce performance. This study concluded that electronic commerce is a significant predictor of business success of e-tailing firms in Port Harcourt. This study recommends that E-tailing firms should prioritize robust security measures to build customer trust and encourage repeat patronage. To increase customer retention, e-commerce businesses should enhance website usability by optimizing page load speed, simplifying navigation, and ensuring mobile responsiveness.

keywords:

Electronic Commerce, Online Payment Security, Website Usability and Business

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