IIARD International Institute of Academic Research and Development

RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY (RJMCIT )

E-ISSN 2545-529X
P-ISSN 2695-2475
VOL. 11 NO. 5 2025
DOI: 10.56201/rjmcit.vol.11.no5.2025.pg36.46

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Relationship Between Loneliness, Social Media Addiction and Peer Pressure Among Undergraduate Students

Douglas John Ufuoma, Amadi, Martins Ikechukwu, Ferdinand, Egbenya, Ezugwu, Clara Obioma

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Abstract

The study investigated the relationship between loneliness, social media addiction and peer pressure among undergraduate students, two hundred and ninety-four (294) undergraduate students comprising 178 females and 116 males with an age range of 19-23 years, mean age of 20.66 and S.D 1.125 were drawn using multi-stage (cluster, simple random: by balloting and purposive) sampling techniques as participants from Enugu State University of Science and Technology, Enugu. Kiran-Esen (2002) Peer Pressure Scale (PPS), Russell, Peplau, and Ferguson, (1978) UCLA Loneliness Scale and Andreassen et al., (2012) Bergen social media addiction scales were used for data collections, a correlational design was adopted, and a Pearson moment coefficient was used as choice of statistic to analyze the data. The finding shows that loneliness did not relate to peer pressure, social media addiction did not also relate to peer pressure. Hence, feature researchers should study variables that can cause the occurrence of peer pressure.

keywords:

loneliness, social media addiction, peer pressure, students, undergraduate

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