IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH (IJSSMR )

E-ISSN 2545-5303
P-ISSN 2695-2203
VOL. 11 NO. 6 2025
DOI: 10.56201/ijssmr.vol.11no6.2025.pg121.136

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Globalization and Local Culture: Homogenization Versus Diversity in Awka-South, Anambra State.

Olayinka Hammed Olalekan, Ellis I Idemobi, Stella I Mbah, Akinroluyo Bankole Isaac

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Abstract

Globalization influences local cultures in diverse ways, often sparking debates about cultural homogenization versus cultural diversity. This study examines the relationship between globalization and local culture in Awka-South, Anambra State. Specifically, it aims to: (i) ascertain the level of relationship between local economic empowerment and access to the global market, and (ii) identify the degree of relationship between cultural fusion and cultural exchange. A survey research design was adopted, with data collected from 384 respondents using a structured questionnaire. Data were analyzed using Pearson correlation with SPSS software. The findings revealed a significant positive relationship between local economic empowerment and access to the global market (r = 0.718, p < 0.05), as well as a significant positive relationship between cultural fusion and cultural exchange (r = 0.611, p < 0.05). The study concludes that local economic empowerment facilitates access to global markets while cultural fusion enhances cultural exchange, highlighting a dynamic interplay between globalization and local culture in Awka-South. It recommends that policymakers promote economic initiatives and cultural programs that balance global integration with the preservation of local identity.

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