IIARD International Institute of Academic Research and Development

WORLD JOURNAL OF INNOVATION AND MODERN TECHNOLOGY (WJIMT )

E-ISSN 2504-4766
P-ISSN 2682-5910
VOL. 9 NO. 5 2025
DOI: 10.56201/wjimt.v9.no5.2025.pg261.275

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Unlocking the Power of Modern Technology: Influence of Disruptive Innovation on Sustainability of GSM Communications Industry in Nigeria

John Chidume Anetoh PhD; Kayeta Elizabeth Otite; Edwin Chukwu Okoro PhD; Vivian Chioma Anetoh Ajakpo PhD; Jeffery Chukwujekwu Obiezekwem PhD; Helen Ijeoma Oranye PhD

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Abstract

The use of conventional process and business practices, the use of orthodox business models, rigid operational structures and outdated marketing techniques experienced in global system for mobile communications industry in Nigeria are the motivations that prompted this research. Disruptive innovation is a new aged transformative landscape introduced to address these challenges especially in this contemporary time. Therefore, this study investigated the influence of disruptive innovation on sustainability of GSM communications industry in Nigeria. Specifically, the study examined disruptive market innovation, disruptive market innovation, disruptive technological innovation and disruptive business innovation and their influences on economic, social and environmental sustainability of GSM communications industry in Nigeria. Related literature was reviewed. The study was anchored on Disruptive Innovation theory and Triple Bottom Line theory. The study adopted a positivistic oncological approach and used descriptive research design using a survey method to ensure that the research procedures were duly followed. Primary source of data was used while the questionnaire was the instrument for data collection. The research instrument was duly validated and the reliability of the measuring instrument established. Data were sourced from the respondents who were the staff drawn from the population of various GSM service providers under review. Partial least square structural equation statistical technique was used to estimate all the statistical parameters and was also used to test the hypotheses on the standpoint of 5% level of significance. The study found that product disruptive innovation, market disruptive innovation, technological disruptive innovation and business disruptive innovation have significant positive influences on economic sustainability, social sustainability and environmental sustainability of GSM communications industry in Nigeria. The r

keywords:

Disruptive Innovation, Product, Market, Technology, Sustainability, GSM

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