IIARD International Institute of Academic Research and Development

WORLD JOURNAL OF INNOVATION AND MODERN TECHNOLOGY (WJIMT )

E-ISSN 2504-4766
P-ISSN 2682-5910
VOL. 9 NO. 5 2025
DOI: 10.56201/wjimt.v9.no5.2025.pg14.27

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Music Monetization Strategies and Revenue Streams Technology: An Entrepreneurial Approach to Financial Freedom

Maureen Ada UCHE PhD, CHUKWUKA, Ernest Jebolise PhD

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Abstract

This research delved into a new area of study that is very crucial for the entrepreneurial success of small business musicians in Nigeria. This study adopted a qualitative multiple case studies as the research method for this study through the exploratory review and empirical analysis of the questionnaire in other to investigate the new digital technologies, marketing, and monetization techniques employed by certain independent musicians to make money online. Six independent musicians who have employed technology and marketing techniques to increase their online sales were the study's target population. Asaba, Delta State, is the study's geographic location. The findings of this study proved that by the ending of this year 2025, musicians will have more options than ever before to market and make money off of their music. Musicians can increase their chances of success in the cutthroat music industry by using do-it-yourself tools for music monetization, investigating brand partnerships and sync opportunities, utilizing influencer marketing strategies, utilizing data-driven insights, utilizing AI technology for career advancement, and emphasizing personal branding and storytelling. Artists must keep up with the newest tools and trends since the creator economy is predicted to double in size by 2027 and social media platforms are important avenues for discovering new music. Adopting these successful strategies can encourage musicians to pursue new professional goals in addition to assisting them in navigating the digital environment for entrepreneurial success and financial freedom. This study is very crucial for the entire music industry, and musicians must devise plans for long-term sustainability, profitability, and expansion. The study concludes that this study's seven main music monetization and promotion and revenue streams strategies were (a) having a marketing budget, (b) social media, (c) recording studio sessions, (d)

keywords:

Music Monetization, Revenue Streams, Entrepreneurial Success, New Technologies, Digital promotions.

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