IIARD International Institute of Academic Research and Development

JOURNAL OF HOTEL MANAGEMENT AND TOURISM RESEARCH. (JHMTR )

E- ISSN 2756-5807
P- ISSN 2695-2408
VOL. 6 NO. 1 2025
DOI: 10.56201/jhmtr.vol.6no1.2024.pg37.71

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Maximizing Tourism Potentials in Rivers State

ONU, H. E, Imaah N. O, Brisibe W. G, & Daminabo F. F

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Abstract

Tourism is a pivotal driver of economic growth, cultural preservation, and social cohesion. However, in Nigeria, and particularly in Rivers State, the tourism sector remains largely underutilized despite the state's vast natural resources, vibrant cultural heritage, and strategic location in the Niger Delta region. This study explores the untapped potential of tourism in Rivers State; this paper explores the various tourism potentials of Rivers State, examining its cultural, ecological, recreational, educational, and industrial attractions. Rivers State possesses vast tourism potentials, including diverse landscapes, cultural heritage, and historic landmarks. However, challenges such as infrastructural deficits, insecurity, and inadequate planning hinder tourism development and economic diversification. This study analyzes these tourism potentials and identifies key obstacles to their growth. It explores the role of architecture in enhancing tourism infrastructure and proposes strategies for sustainable development. Using literature reviews, case studies, and field surveys, the research highlights the need for improved infrastructure, security, and policy interventions. Findings suggest that public-private partnerships and community engagement are crucial for fostering tourism growth. By integrating heritage preservation, modern infrastructure, and strategic marketing, Rivers State can enhance its global tourism appeal and drive economic development.

keywords:

Maximizing, Tourism, Potentials, Rivers State

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