IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES (IJMCS )

E-ISSN 2545-5273
P-ISSN 2695-2173
VOL. 9 NO. 2 2025
DOI: 10.56201/ijmcs.v9.no2.2024.pg63.72

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The Evolution of Consumer Behavior in the Post-Pandemic Era: Shifts in Online Shopping Trends and Preferences

Olawale C Olawore, Tati Maryati, Amrita M A, Manisha Srivastava

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Abstract

As the coronavirus, also known as COVID-19, is about to hit, this unforeseen infection has the potential to change the world in terms of its effects on health, the economy, and mankind. The manufacture of supplements has come to a standstill, and with the closure of retail locations, customers' offline buying habits have changed. Not only does one's mindset change during a pandemic, but this applies to more than just purchasing. It's obvious that people are looking for items and brands in new ways, and that they're also developing new habits. Most of the time, when people shop online, they are buying necessities. Additionally, and most concerningly, the anti- COVID-19 virus has not been found, and the government's order to remain at home and work has hampered production and halted trade. Responding to current issues and future possibilities requires a wide range of interests, preferences, and habits from individuals and organizations. Bundled items are more likely to appeal to offline shoppers, whereas food commodities are more often sold in this format. When opposed to dining out, eating at home gives guaranteed sanitary advantages, therefore it's a good choice. Because there are so many advantages to staying in touch virtually, the novelty of keeping in touch with relatives or colleagues in different areas will be seriously explored more often. Problems of working from home are more intriguing to consider than those in the office since they are more amenable to solution and may lead to more fruitful results. A shift in consumer behavior is necessary to appease the many parties with a vested interest in seeing that the supply and demand sides of an economy remain stable, whether that be individuals, organizations, or governments.

keywords:

Post-epidemic era; consumer behavior; life-stream

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