Abstract
This study looked into the connection between entrepreneurial design thinking and placement problem of NNPC in Rivers State. The study's specific goals were to establish the relationship between empathy and design define and problem placement of NNPC in Rivers State. 7000 employees of NNPC in Rivers State made up the entire population. Using the Taro Yamane formula for calculating sample size, 400 respondents were selected as the sample size from the population. Only 384 respondents, however, completed and submitted their questionnaires accurately. Three hypotheses were tested using the Spearman Correlaton Coefficient. According to the analysis's findings, empathy and design define which are dimensions of design thinking—are favorably and strongly correlated with placement problem. These results led to the conclusion that design thinking, in particular, has evolved over the last three decades from a process only used by designers to more expansive use. Along with the expanded use of design thinking is the rightful criticism, skepticism, and curiosity with the approach, which can offer an opportunity for further refinement and transdisciplinary use. Therefore, the study recommended, among other things, NNPC when carrying out projects on strategic planning should include the consideration of market needs, manufacturing processes and identifying future markets before inventing and constructing tangible objects.
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