IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 11 NO. 3 2025
DOI: 10.56201/ijebm.vol.11.no3.2025.pg47.55

---

Corporate Social Responsibility and the Performance of Consumer Goods Companies in Nigeria

EGBERI, Edith, Onyeyime PhD

---

Abstract

In this study, we investigated the influence of corporate social responsibility on performance of consumer goods companies in Nigeria using three (3) corporate social responsibility variables (social donation, employees; development and community gifting), and one (1) performance variable (Tobin’s Q). Descriptive survey research design was used and primary data (questionnaire) was the main instrument of data collection which was administered to 201 employees of consumer goods companies. Data obtained were analyzed using descriptive and inferential statistical tools; the study concludes that there is insignificant relationship between CSR activities on social donations, community gifting, employee development and Tobin’s Q. On the basis of the findings, the study recommends the need for regulatory framework of companies in Nigeria to benchmark the extent of corporate social responsibility activities by companies in Nigeria that can increase the market share or value of companies. Also, corporate social responsibility activities and framework should not be made voluntary but obligatory for companies; this would further increase the level of performance. Overall, management of consumer goods companies in Nigeria should increase stances in offering increased corporate social responsobilti8y activities in areas of social donations, community gifting as well as employee development; this may increase Tobin’s Q of consumer goods companies.

keywords:

Corporate social responsibility; corporate performance; tobin’s q; consumer

---

Aggarwal, V.S. & Jha, A. (2019). Pressures of CSR in India: An institutional perspective.
Journal of Strategy and Management, 12(2), 227–242.
Agyemang, A.O., Yusheng, K., Twum, A.K., Ayamba, E.C., Kongkuah, M. & Musahl, M.
(2021).Trend and relationship between environmental accounting disclosure and
environmental performance for mining companies listed in China. Environment,
Development and Sustainability, 23, 12192–12216.
Chebet, R.G. & Muturi, W. (2018). Effect of corporate social responsibility on organizational
performance: A case of Sony and Chemelili Sugar factories, Kenya. International
Journal of Social Sciences and Information Technology, IV(II), 50-62.
Eman, E.M.K. & Gamal, S.A.A. (2022). Internal customers’ perception of the relationship
between CSR and their commitment and turnover intention. The Academic Journal of
Contemporary Commercial Research, 2(1), 35-54.
Fan, J.P.H., Wong, T.J., & Zhang, T. (2007).Politically connected CEOs, corporate
governance, and post-IPO performance of China’s newly partially privatized firms.
Journal of Financial Economics, 84: 330–357.
Godfrey, P.C. (2005). The relationship between corporate philanthropy and shareholder
wealth: A risk management perspective. Academy of Management Review, 30: 777–
Hariramani, P.R. (2021). The mediating effect of employee motivation on the relationship
and impact of corporate social responsibility to employee relations. Journal of
Management Information and Decision Sciences, 24(1), 1-21.
Loor-Zambrano, H.Y., Santos-Roldan, L. & Palacios-Florencio, B. (2022). Relationship
CSR and employee commitment: Mediating effects of internal motivation and trust.
European Research on Management and Business Economics, 28, 1-11.
Mensah, H.K., Agyapong, A. & Nuertey, D. (2017). The effect of corporate social
responsibility on organizational commitment of employees of rural and com-munity
banks in Ghana. Cogent Business & Management, 4(1), 1-12.
Nkwoji, N. (2021). Environmental accounting and profitability of selected quoted oil and
gas companies in Nigeria (2012-2017). Journal of Accounting and Financial
Management, 7(3), 22-39.
Olaniyan, O.N., Efuntade, A.O., Efuntade, O.O.(2021). Corporate social responsibility and
firm financial performance in Nigeria: Mediating on ethnical responsibility. Annals of
Spirut Haret University. Economic Series, 21(1), 25-47.
Quang, V.N., Thang, Q.T. & Thuong, C.L. (2021). Corporate social responsibility and
employee loyalty: Role of pride and commitment. Proceedings of the International
Conference on Research in Management & Technovation,28, 237–242.
Ramdhan, R.M., Winarno, A., Kisahwan, D. & Hermana, D. (2022). Corporate social
responsibility internal as a predictor for motivation to serve, normative commitment,
and adaptive performance among state-owned enterprises’ employees. Cogent Business
and Management, 9(1), 1-18.
Rettab, B., Brik, A.B., & Mellahi, K. (2009). A study of management perceptions of the
impact of corporate social responsibility on organisational performance in emerging
economies: The case of Dubai. Journal of Business Ethics, 89(3), 371-390.
Sánchez-Hernández, M.I., Stankeviciute, Z., Robina-Ramírez, R. & Díaz-Caro, C (2020).
Responsible job design based on the internal social responsibility of local governments.
International Journal of Environmental Resource Public Health 17, 39-94.
Sánchez-Hernández, M.I., Vázquez-Burguete, J.L., García-Miguélez, M.P., & Lanero-
Carrizo, A. (2021). Internal corporate social responsibility for sustainability.
Sustainability,13, 1-14.
Sanusi, F.A. & Johl, S.K. (2020). A proposed framework for assessing the influence of
internal corporate social responsibility belief on employee intention to job continuity.
Corporate Social Responsibility and Environmental Management, 27(6), 2437–2449.
Singh, K. & Misra, M. (2021). Linking corporate social responsibility and organizational
performance: The moderating effect of corporate reputation. European Research on
Management and Business Economics, 27, 1-10.
Thang, N.N. & Fassin, Y. (2016). The impact of internal corporate social responsibility on
organizational commitment: evidence from Vietnamese service firms. International
Business Management, 10(6), 784-792.
Trivellas, P., Rafailidis, A., Polychroniou, P. & Dekoulou, P.E. (2018). Corporate social
responsibility (CSR) and its internal consequences on job performance: The influence
of corporate ethical values. International Journal of Quality and Service Sciences,
11(2), 265-282.

DOWNLOAD PDF

---

Back