IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH (IJSSMR )

E-ISSN 2545-5303
P-ISSN 2695-2203
VOL. 11 NO. 3 2025
DOI: 10.56201/ijssmr.vol.11no3.2025.pg.77.89

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Compliance Governance in Media Investment: A Conceptual Risk Mitigation Framework for Ensuring Accountability and Transparency in Telecommunications Advertising

Oyeronke Oluwatosin George, Remilekun Enitan Dosumu, Christiana Onyinyechi, Makata

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Abstract

This paper presents a conceptual risk mitigation framework for ensuring compliance governance in media investments within the telecommunications sector. With increasing regulatory scrutiny on advertising practices, particularly regarding transparency and accountability, the need for robust compliance strategies has become essential. This study examines the challenges faced by telecommunications companies in adhering to legal and ethical standards in media investment, and it proposes a comprehensive framework to mitigate these risks. The framework includes key components such as compliance tracking, risk management processes, and tools for transparency. The paper discusses internal and external barriers to implementing compliance governance, including resource constraints, resistance to change, and the complexity of global advertising regulations. Practical applications of the proposed framework are illustrated through case studies, demonstrating how organizations can effectively ensure accountability and maintain ethical standards in advertising. The findings underscore the importance of fostering a compliance-oriented culture and leveraging technology to enhance transparency in media investments. The paper concludes with recommendations for businesses on enhancing compliance governance and identifies areas for future research, such as the role of emerging digital advertising technologies and AI in automating compliance processes.

keywords:

Compliance governance, Media investment, Telecommunications, Risk mitigation

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